24 years in marketing · 15 years in film production · Marketing director managing $150K/month in spend · Ecommerce lead within a $250M+ group · Solo founder of a shipped AI platform
The marketing channels I ran contributed more than $3M in revenue over six months. Then I built an AI platform solo and shipped it to the App Store. I do this for businesses spending on growth and not getting it back.
APPLY FOR A GROWTH DIAGNOSTICMost companies I talk to have the same three problems:
I lead growth strategy. Channels, spend, funnel, attribution — I'm accountable for the number, not for delivering a deck.
I build the content engine and produce it myself. 15 years of directing, shooting, editing, and color grading. You don't hire a strategist and then go hire a production company.
I implement AI systems that survive contact with reality. I built a full platform with them. I know what breaks.
The results below were achieved between 2021 and 2025 in employee leadership roles.
The situation: lead costs were running near $400 with no stable attribution model in place.
Areas under my leadership: paid acquisition and the core content and CRM stack — video, podcast, YouTube, LinkedIn, and HubSpot workflows — within the in-house team.
Cheaper leads are easy to buy. Cheaper leads that still close are the whole job.
Residential solar is widely recognized as one of the highest customer-acquisition-cost categories in U.S. consumer marketing. The operating principles transfer even when the market doesn't.
The scope: ecommerce and marketing leadership within a company group generating more than $250M annually across five sister companies, including a $50M subsidiary.
Areas under my leadership: built the primary ecommerce site, managed a 5,000+ SKU catalog including pricing, descriptions, and merchandising, ran SEO and organic traffic across five properties, coordinated vendor alignment, and set marketing strategy for the ecommerce function.
A rebuilt storefront and a catalog that could actually be found, priced, and bought — across a portfolio most teams would need a department to run.
Five thousand SKUs is not a landing page.
The scope: built Praylum as a solo founder — the AI platform, the live-streaming stack, Stripe payments, and an App Store-approved native iOS app.
Why it matters here: I have shipped production AI software with real users on it. I know what works under load and what collapses.
24 years in marketing · 15 years in film production · Marketing director managing $150K/month in spend · Ecommerce lead within a $250M+ group · Solo founder of a shipped AI platform
A half-day working session and a documented 90-day roadmap: channel audit, unit economics teardown, content system design, AI implementation map. You own the roadmap and can execute it with or without me.
If it's a fit, we scope either a fixed-fee build sprint or an ongoing fractional partnership where I lead growth alongside your team. Both are five-figure engagements. I work with three clients at a time.