Privacy Policy

1. Overview

Praylum, LLC ("Praylum," "we," "us," or "our") operates the Praylum platform at praylum.ai. We are committed to handling your personal information with transparency, care, and respect.

This Privacy Policy applies to all users of the Platform — viewers, members, creators, and affiliates — and covers information collected through our website, mobile experience, and related services.

2. Information We Collect

Account Information. When you register, we collect: your name, email address, username, password (stored as a hashed value — we never store your plain-text password), and account role (viewer, creator, admin).

Profile Information. Creators may provide additional profile information including: display name, biography, profile photo, website URL, and social media handles.

Content You Upload. For creators, we collect and store the video files, thumbnails, titles, descriptions, tags, pricing, and associated metadata you upload to the Platform.

Usage Data. We automatically collect information about how you interact with the Platform, including: pages visited, videos watched, watch duration and progress, search queries, clicks, and feature usage. This data is used to improve the Platform and to provide creators with analytics.

Device & Technical Data. We collect browser type, operating system, IP address, device type, screen resolution, and referring URL. IP addresses are used for security, fraud prevention, and approximate geolocation for content delivery optimization.

Payment-Adjacent Data. When you make a purchase, Stripe processes your payment. Praylum receives limited transaction data from Stripe including: transaction status, amount, last 4 card digits (for display purposes), and billing country. We do not receive or store full card numbers, CVV codes, or complete billing addresses.

Communications. If you contact us by email, we retain that correspondence to respond to your inquiry and for quality improvement purposes.

Affiliate Data. For affiliates, we track referral link clicks, referred sign-ups, referred subscriptions, and commission amounts generated.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Platform Operation: To create and manage your account, authenticate logins, deliver video content, process bookings, facilitate community features, and operate all Platform services.
• Creator Analytics: To provide creators with view counts, watch time, revenue tracking, audience demographics, and other analytics to help them grow their channels.
• Payments & Payouts: To process subscription billing, PPV purchases, coaching session payments, affiliate commissions, and creator payouts through Stripe.
• Platform Improvement: To understand how the Platform is used, identify bugs, optimize performance, and develop new features.
• Safety & Security: To detect and prevent fraud, unauthorized access, spam, abuse, and violations of our Terms of Service or Content Standards.
• Communications: To send you account notifications, payout confirmations, and service updates. We do not send marketing emails without your consent.
• Legal Compliance: To comply with applicable laws, respond to lawful requests from law enforcement, and enforce our legal agreements.

4. Sharing & Disclosure

Praylum does not sell your personal information. We do not share your personal data with third parties for advertising purposes. We share information only in the following limited circumstances:

Service Providers. We share necessary data with third-party service providers who help us operate the Platform. These include Stripe (payments), Cloudflare (video delivery and CDN), and our hosting provider (SiteGround). These providers access your data only to perform services on our behalf and are bound by confidentiality obligations.

TikTok Integration. When you connect your TikTok account to Praylum, we request the following permissions only: video.upload and video.publish. We use these to publish content to TikTok on your behalf. We do not access your TikTok followers, messages, inbox, profile analytics, or any data beyond what is required to publish the specific content you approve. You can disconnect TikTok at any time from your Praylum Settings page.

Creator-to-Member Context. When a member purchases content from or books a session with a creator, basic transactional information (such as confirmation of purchase) may be shared with the relevant creator to fulfill the transaction.

Aggregate Analytics. We may share anonymized, aggregated usage data (e.g., total platform view counts, content category trends) publicly or with partners. This data cannot be used to identify you individually.

Legal Requirements. We may disclose your information if required to do so by law, regulation, legal process, or lawful request by government authorities. Where permitted, we will attempt to notify you of such requests.

Business Transfers. In the event of a merger, acquisition, or sale of Praylum or substantially all of its assets, user data may be transferred as part of that transaction. We will provide notice of any such change and your continued use of the Platform will constitute consent to the transfer.

With Your Consent. We may share your information in any other circumstance where you have given us explicit consent to do so.

5. Cookies & Tracking

Session Cookies. Praylum uses session cookies to keep you logged in during your visit. These cookies are essential for Platform operation and are deleted when you close your browser or log out.

Persistent Cookies. We use persistent cookies to remember your preferences (such as sidebar state, playback settings, and plan selection) across sessions. These cookies expire after a reasonable period.

Analytics. We may use server-side analytics to track aggregate usage patterns. We do not currently embed third-party advertising tracking scripts (such as Google Ads pixels or Meta Pixel) on the Platform.

Cloudflare. Our video delivery and CDN services are provided by Cloudflare, which sets its own cookies for security and performance purposes. Please refer to Cloudflare's privacy policy for details.

Opt-Out. You may configure your browser to reject cookies; however, doing so may impair the functionality of the Platform, including your ability to stay logged in.

6. Video & Content Data

Videos You Watch. We record your watch history, watch progress, and engagement actions (likes, comments) to power your library, enable resume playback, and help creators understand their audience. You can view your watch history at /library/.

Videos You Upload. Creator-uploaded videos are hosted via Cloudflare Stream. Cloudflare stores video files and handles transcoding and delivery. Praylum stores metadata (title, description, pricing, etc.) in our database. Videos are associated with your creator account.

Live Sessions. Live stream broadcasts conducted through the Platform may be recorded and stored based on your creator settings. Stream keys and RTMP credentials are stored securely and associated with your account.

7. Payments & Financial Data

Payment Processing. All payment transactions are processed by Stripe, Inc. Praylum does not directly process, transmit, or store credit card numbers, debit card numbers, bank account details, or CVV codes.

Creator Payout Data. To process creator payouts, Praylum collects and stores payout method information through Stripe Connect, including bank account details or debit card information provided by creators. This data is stored and secured by Stripe.

Transaction Records. Praylum stores records of completed transactions — including subscription purchases, PPV purchases, and payouts — for accounting, dispute resolution, and audit purposes. Financial records are retained for a minimum of seven (7) years as required by applicable accounting standards.

8. Data Retention

Active Accounts. We retain your account information and associated data for as long as your account is active or as needed to provide you with the Platform's services.

Deleted Accounts. When you request account deletion, we will delete or anonymize your personal information within 30 days, subject to the exceptions below.

Retention Exceptions. Certain data may be retained after account deletion where required by law (e.g., financial transaction records, tax records), for fraud prevention, or to resolve open disputes or outstanding obligations.

Creator Content After Deletion. If you delete your creator account, your uploaded content will be removed from the Platform within 30 days. Content that has been legally purchased by members (PPV) may remain accessible to those purchasers for a reasonable period to honor the transaction.

9. Security

We implement industry-standard security measures to protect your personal information, including:

• HTTPS (TLS encryption) for all data transmission between your browser and our servers
• Bcrypt password hashing — your password is never stored in plain text
• Cloudflare DDoS protection and firewall services
• Restricted database access with role-based permissions
• Regular security monitoring and vulnerability assessment

However, no security system is impenetrable. We cannot guarantee the absolute security of your data. If you believe your account has been compromised, please contact us immediately at [email protected].

In the event of a data breach that materially affects your personal information, we will notify affected users in accordance with applicable law.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Portability: Request a copy of your data in a machine-readable format
• Objection: Object to certain uses of your data
• Restriction: Request that we limit processing of your data in certain circumstances

To exercise any of these rights, please contact us at [email protected]. We will respond to verified requests within 30 days. We may need to verify your identity before processing your request.

California Residents (CCPA). California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. Praylum does not sell personal information. To submit a CCPA request, please email [email protected].

11. Children's Privacy

Praylum is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child under 18 has created an account or provided us with personal information, please contact us immediately at [email protected].

Upon receiving such a request and verifying it, we will take prompt steps to delete the account and associated information.

12. Behavioral Data and Platform Intelligence

Praylum collects data about how you use the platform to personalize your experience and improve Aether AI. This includes pages visited, features used, search queries, and Aether interactions.

This data is used to personalize Aether's recommendations, improve platform features, and train our AI systems to better serve Christian coaches. You may request a copy or deletion by contacting [email protected].

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered users by email.

Your continued use of the Platform following the effective date of any update constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Policy periodically.

13. Contact

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: