Privacy Policy
Praylum is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using Praylum, you agree to the practices described here.
1. Overview
Praylum, LLC ("Praylum," "we," "us," or "our") operates the Praylum platform at praylum.ai. We are committed to handling your personal information with transparency, care, and respect.
This Privacy Policy applies to all users of the Platform — viewers, members, creators, and affiliates — and covers information collected through our website, mobile experience, and related services.
2. Information We Collect
Account Information. When you register, we collect: your name, email address, username, password (stored as a hashed value — we never store your plain-text password), and account role (viewer, creator, admin).
Profile Information. Creators may provide additional profile information including: display name, biography, profile photo, website URL, and social media handles.
Content You Upload. For creators, we collect and store the video files, thumbnails, titles, descriptions, tags, pricing, and associated metadata you upload to the Platform.
Usage Data. We automatically collect information about how you interact with the Platform, including: pages visited, videos watched, watch duration and progress, search queries, clicks, and feature usage. This data is used to improve the Platform and to provide creators with analytics.
Device & Technical Data. We collect browser type, operating system, IP address, device type, screen resolution, and referring URL. IP addresses are used for security, fraud prevention, and approximate geolocation for content delivery optimization.
Payment-Adjacent Data. When you make a purchase, Stripe processes your payment. Praylum receives limited transaction data from Stripe including: transaction status, amount, last 4 card digits (for display purposes), and billing country. We do not receive or store full card numbers, CVV codes, or complete billing addresses.
Communications. If you contact us by email, we retain that correspondence to respond to your inquiry and for quality improvement purposes.
Affiliate Data. For affiliates, we track referral link clicks, referred sign-ups, referred subscriptions, and commission amounts generated.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Platform Operation: To create and manage your account, authenticate logins, deliver video content, process bookings, facilitate community features, and operate all Platform services.
- Creator Analytics: To provide creators with view counts, watch time, revenue tracking, audience demographics, and other analytics to help them grow their channels.
- Payments & Payouts: To process subscription billing, PPV purchases, coaching session payments, affiliate commissions, and creator payouts through Stripe.
- Platform Improvement: To understand how the Platform is used, identify bugs, optimize performance, and develop new features.
- Safety & Security: To detect and prevent fraud, unauthorized access, spam, abuse, and violations of our Terms of Service or Content Standards.
- Communications: To send you account notifications, payout confirmations, and service updates. We do not send marketing emails without your consent.
- Legal Compliance: To comply with applicable laws, respond to lawful requests from law enforcement, and enforce our legal agreements.
6. Video & Content Data
Videos You Watch. We record your watch history, watch progress, and engagement actions (likes, comments) to power your library, enable resume playback, and help creators understand their audience. You can view your watch history at /library/.
Videos You Upload. Creator-uploaded videos are hosted via Cloudflare Stream. Cloudflare stores video files and handles transcoding and delivery. Praylum stores metadata (title, description, pricing, etc.) in our database. Videos are associated with your creator account.
Live Sessions. Live stream broadcasts conducted through the Platform may be recorded and stored based on your creator settings. Stream keys and RTMP credentials are stored securely and associated with your account.
7. Payments & Financial Data
Payment Processing. All payment transactions are processed by Stripe, Inc. Praylum does not directly process, transmit, or store credit card numbers, debit card numbers, bank account details, or CVV codes.
Creator Payout Data. To process creator payouts, Praylum collects and stores payout method information through Stripe Connect, including bank account details or debit card information provided by creators. This data is stored and secured by Stripe.
Transaction Records. Praylum stores records of completed transactions — including subscription purchases, PPV purchases, and payouts — for accounting, dispute resolution, and audit purposes. Financial records are retained for a minimum of seven (7) years as required by applicable accounting standards.
8. Data Retention
Active Accounts. We retain your account information and associated data for as long as your account is active or as needed to provide you with the Platform's services.
Deleted Accounts. When you request account deletion, we will delete or anonymize your personal information within 30 days, subject to the exceptions below.
Retention Exceptions. Certain data may be retained after account deletion where required by law (e.g., financial transaction records, tax records), for fraud prevention, or to resolve open disputes or outstanding obligations.
Creator Content After Deletion. If you delete your creator account, your uploaded content will be removed from the Platform within 30 days. Content that has been legally purchased by members (PPV) may remain accessible to those purchasers for a reasonable period to honor the transaction.
9. Security
We implement industry-standard security measures to protect your personal information, including:
- HTTPS (TLS encryption) for all data transmission between your browser and our servers
- Bcrypt password hashing — your password is never stored in plain text
- Cloudflare DDoS protection and firewall services
- Restricted database access with role-based permissions
- Regular security monitoring and vulnerability assessment
However, no security system is impenetrable. We cannot guarantee the absolute security of your data. If you believe your account has been compromised, please contact us immediately at [email protected].
In the event of a data breach that materially affects your personal information, we will notify affected users in accordance with applicable law.
10. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal data (subject to legal retention requirements)
- Portability: Request a copy of your data in a machine-readable format
- Objection: Object to certain uses of your data
- Restriction: Request that we limit processing of your data in certain circumstances
To exercise any of these rights, please contact us at [email protected]. We will respond to verified requests within 30 days. We may need to verify your identity before processing your request.
California Residents (CCPA). California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. Praylum does not sell personal information. To submit a CCPA request, please email [email protected].
11. Children's Privacy
Praylum is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child under 18 has created an account or provided us with personal information, please contact us immediately at [email protected].
Upon receiving such a request and verifying it, we will take prompt steps to delete the account and associated information.
12. Behavioral Data and Platform Intelligence
Praylum collects data about how you use the platform to personalize your experience and improve Aether AI. This includes pages visited, features used, search queries, and Aether interactions.
This data is used to personalize Aether's recommendations, improve platform features, and train our AI systems to better serve Christian coaches. You may request a copy or deletion by contacting [email protected].
13. Storyteller
Storyteller turns a story you tell into a short film. It handles more sensitive material than the rest of the Platform, so this section says exactly what it collects, who processes it, and how long it is kept. Where this section and any other part of this Policy differ, this section governs Storyteller.
What Storyteller collects
- The words of your story, whether you type them or speak them.
- Voice recordings you make or upload, including recordings that contain other people's voices.
- Transcripts produced from those recordings, including word-level timings used to place captions.
- Photographs of people you add to your cast, including photographs of people other than yourself.
- Video footage you film or upload for a scene.
- Music and sound you upload, together with the rights confirmation described below.
- Pictures and clips generated for your scenes, and the written descriptions used to generate them.
- Consent records: the exact wording you agreed to, the version of that wording, and the date and time you agreed. We store the sentence itself, not a tick, so there is a record of what was actually shown to you.
- Your answer to the age question. Storyteller is rated 18+. We record that you confirmed you are 18 or over, and when.
Who processes it, and why
To make a film, Storyteller sends parts of your material to the services below. They process it on our instructions to perform that work. This is the same list shown to you in the app before anything is sent for the first time, and the two are kept in step deliberately.
- Anthropic receives the words of your story, to break it into scenes and to record what kind of story it is.
- Deepgram receives your voice recording, to turn what you said into text.
- fal.ai receives a written description of each scene and any reference picture, to draw the pictures and to make them move. fal.ai runs models provided by other companies, including Google and Kuaishou (Kling), and your scene descriptions and reference pictures reach the model being used.
- ElevenLabs receives the words to be narrated, and only when you choose a generated narrator or a generated sound effect. If you narrate in your own voice, nothing is sent to ElevenLabs.
- Shotstack receives your scenes, pictures and narration, to assemble them into one finished film.
We do not sell this material, and we do not use your stories, recordings, photographs or films to advertise to you or to anyone else. Prayer content is never used for targeting or analytics anywhere on Praylum.
Rights you confirm for what you upload
When you upload music, you confirm that you have the rights to use that music in your film. When you upload video containing other people, you confirm that you have their permission to show them. When you add a photograph of a person to your cast, you confirm it is your own likeness or that you have that person's consent. We store the confirmation you gave, its wording, and the date and time, and we rely on it. You remain responsible for material you upload, and you can ask us to remove it at any time.
Reporting a film or a likeness
Any film shared from Storyteller carries a way to report it. If a film uses your likeness or your material without your permission, contact [email protected] with the film's link. We will review it and, where the report is substantiated, remove the film and the material behind it.
How long Storyteller keeps it
- Stories, scenes, pictures, films, footage and uploaded sound are kept while your account exists, because they are your work and you can return to them.
- Deleting a story deletes its scenes, pictures, clips, uploaded footage and the files behind them.
- Your age confirmation is kept, including after the account is deleted. It stays on the anonymised account record, which no longer carries your name or your email, and it is not linked to any story, recording or picture. We keep it because it is the record that an adult confirmation was made for that account, and because it identifies nobody on its own.
- Your consent to send material to the services listed above is kept, including after the account is deleted, as the record that permission was given. We keep it because it is the only proof that permission existed, and deleting the proof along with the material would leave nothing to answer a later question with. What is kept is the kind of consent, the version of the wording you agreed to, and when you agreed or withdrew. The browser or device details recorded with it are erased, and it stays attached only to the anonymised account record, so it identifies nobody on its own.
- Likeness consent records are deleted with the account. A likeness consent is a record about a particular person's face in particular footage. When the photographs and the footage are deleted, the record of permission for them is deleted too, because keeping a description of whose face was used, after the face itself has gone, would be keeping the more personal half.
- Material sent to the services above is retained by them under their own terms for their own operational periods. We do not control those periods.
Deleting your account
Deleting your Praylum account deletes your Storyteller material: your stories, scenes, generated pictures and clips, films, uploaded footage, uploaded sound, cast photographs, transcripts and your likeness consent records, including the stored files behind all of it. If you signed in with Apple, we also revoke the Apple sign-in token for your account at the same time.
Two things are kept, both for the reasons given under retention above, and neither identifies you once the account record is anonymised: your age confirmation, and the record that you consented to material being sent to the services. Everything else that remains is the anonymised account record itself, described under Data Retention.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered users by email.
Your continued use of the Platform following the effective date of any update constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Policy periodically.
15. Contact
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: