Your Story Converts Better Than Your Credentials

That is what unlocks it. Founders who share personal personal origin stories see up to 20% higher conversion rates on sales page compared to credential on the bios, and this from the Nielsen consumer trust index from 2021. You get a high 20% high conversion when you share personal stories instead of just listing a bunch of credentials. People can see credentials. They can read credentials. They can tell that you're, you know, you have the degrees and you have the smarts, you have the book knowledge, But when you begin to share original stories that you've been through, people connect with that more than anything else. Maybe that is the one ingredient that you're missing is sharing your personal journey.