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Turn What You Know Into a Coaching Offer People Actually Buy.

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Night 3 of the AI Shift Summit, and this is the one. Tonight we go from vision to income: how to package what you already know into a coaching offer people genuinely need, your 30-day activation plan, and founding enrollment opens live. I'm staying on past the hour for live Q&A, so bring everything.

Three nights. July 15-17, 2026. 8:00 PM ET each night. Live on Praylum, free.

START HERE
- Create your free Praylum account: https://praylum.ai
- Join the Kingdom AI Lab (founding rate, build & launch your coaching offer with AI): https://www.praylum.ai/offers/kingdom-ai-lab-build-launch-your-coaching-offer-with-ai-48abc8
- Apply for the 90-Day Coaching Launch Accelerator (from offer to first clients): https://www.praylum.ai/offers/90-day-coaching-launch-accelerator-a6cccf

ABOUT COACH MATHEW
Mathew Tamin is a faith-driven business coach and founder of Praylum, the home for Christian coaches and Kingdom entrepreneurs. He helps believers turn their God-given calling into a real, profitable business. Profit and purpose, together.
Transcript
Welcome to night number three of the AI shift summit. Whether you're watching the live or you're watching the replay, I really appreciate you guys for sticking with me throughout this journey. This is my first AI shift summit, and there's still so much room for improvement, you know, as I'm working with these, making sure that I go back, watch the clips, you know, watch, you know, what I can prove on. And if you're watching now, you have to watch on your desktop. We're working with you know, I'm having some issues with the audio on the mobile phone. So if you're using your phones, you're not gonna have the audio. So I want you to use a laptop, computer. The the audio issue is going to be fixed on the mobile. So as you're coming in, make sure that you're sharing this. You're liking and subscribe to prelim. If you haven't already created an account yet, I want you to go do that now. It's absolutely free. If you wanna get into coaching or you're a coach, you wanna scale your coaching business, and you're looking for an all in one tool set where you can be able to do your livestream. You can do your meetings. You can upload videos. You can create your shorts. You can do your emails. You can do your marketing, your campaigns. You can definitely do all of that on Pralum. So before we get started for today, I wanted to give you guys some time to, those that are still tuning in because those that are coming later on before I share with you what we're gonna be going over today. So if you haven't watched so the the other lives that I did, one thing that happened is, the screen recording wasn't working. So most of it, if you look at me, I'm looking at the screen, but, you know, it wasn't till later on, you know, I think for the last two nights that I realized that, was trying to debug and fix the screen recording. So you can the screen recording works when I'm doing the live, but it wasn't recording back then. So now it should be recording. So if you're watching the replay, you're gonna be able to see, the screen actually, being recorded. And I'm gonna have these, once a month, around the third week every month around the same time. So we're gonna be shifting gears. Right now, I'm having it live, but I'm working on, what our version would call rooms. It's like a Zoom, you know, but it gives you the same features all, you know, the the the way that you can be able to come in, turn your camera on. It works just like Zoom, but I wanted to build something that, you know, coaches can be able to use to have their one on one sessions so we can have multi more people join that. So for next next time, that's how we're gonna do that moving forward. So as you're coming in, again, thank you so much for those that have been supportive, encouraging, you know, being a a one man team running everything. You know? I have to do the lights. I gotta do the audio. I gotta do, you know, just different things to make sure that everything is going according to plan. So I wanna get started with tonight, but I want you to know something. There is a message in you that the world needs to hear. And when you think about coaching, it's pretty much just sharing your life experiences, how you're able to overcome certain things, and to help someone else who was at the point that you used to be, whether that's in their relationships, whether that's in business, whether that's in finances, whether that's educationally, mentally, you're helping someone else to overcome something, to avoid certain mistakes. When you look at when you were in, you know, your teens, the decisions that you made in your early twenties, decisions that you made, if you're like in your thirties and forties, and for those a little older, when you look back, you can be able to see that if you had the right guidance about certain things, and sometimes you did have the guidance, just chose not to listen to like most of us chose not to. Right? Especially from your parents. You're like, Man, your mom and dad, they don't know much. Then later on, you get older, you realize that they were right about a whole lot back then, you just couldn't see it. So that's what coaching is. You can turn your story into a profitable business. That's what Hollywood does. All Hollywood does is they just take stories. Sometimes it's just fiction. You know, they make it up, and other times it's nonfiction, it's reality, and they turn that into multibillion dollars. So why not you? You have a story that you can tell. So why not turn your pain into a business? Right? You turn the lessons you've learned in your pain into a profitable business. So as you're coming in, make sure that you are liking and sharing this with someone else. So I wanna get started now on this presentation to kinda show you what's the agenda for tonight. I am super excited, You know, to watch all of this come alive, you know, I've I've spent years working on, you know, the research and then several months, and the app is going to be ready soon. The mobile app is going to be available on the the App Store this month, and it's going to be available on the Android on the Play Store, you know, later on this month as well. So I've been working on the bills for both of them, and that's coming out. So that's gonna give you you know, you can launch a coaching business on your phone. You can create an offer. You can upload your video. You can do your shorts. You can do all those things right on your phone. You never really need a computer. You know? You can do everything right there. So let me share my screen now. And I hope that you are having a a wonderful and a blessed day. You know, there's just so much that's going on, and and people are dealing with, you know, a whole lot. And sometimes, you know, you just get so overwhelmed. You know? Life just overwhelms you and you're like, man. So if you're having one of those days, all of us have them. You know? Sometimes we have them more than we should, right, or more than we want to, but that's just part of, you know, how life works. So let me share my screen here with you, and we are going to get started on this. So screen share, hopefully, it works this time, but it looks like it's working now. Okay. So I'm sure that you can see my screen. And let me move me a little bit up this with live and pretty long. Okay. So from vision to income, night three is all about turning what you know into a coaching offer people actually buy. You know, from your vision to income, you have a story to tell, and there are people out there that will pay you for your story. They will pay you because they first, they they want to avoid certain mistakes. They wanna avoid certain, challenges. They want to learn faster. And I believe the fastest way for you to learn a new skill set, the fastest way for you to, scale your business is with a mentor, someone that's been there before, someone that can coach you. So whatever industry that you want to coach in, there are people that are just starting out and they need you. There are people that are thinking about going in the industry and they need you. There are people that have been in the industry for a while, and they feel stuck. They're trying to navigate, what the next steps are, what to do, and they need you. So you need to have a vision of where you wanna go to coaching business. You gotta have a vision. So one of the things that I do is I have notebooks. And believe it or not, even in 2026, I still write things down with a pen and paper, right, with all the technology stuff that's going on. But you have to have a vision. You know, the bible says that Habakkuk two says, write down the vision and make it plain. Write down the vision and make it plain so that he who see may run with it. You need to write your vision down for your coaching business. Do you wanna do executive coaching, life coaching, relationship, family, ministry, business? Like, what do you want to focus on in in that particular coaching? Where have you been that you can help someone else? What have you overcome? Right? And that's where I think most people sometimes are waiting to perfect their story. They're waiting for everything to line up in their lives. And the truth of the matter is everything will never just line up in your life all the time. It doesn't work that way. So wherever you are, you gotta use where you are, start from where you are, and then you scale from there. Don't wait till, you know, for things to be perfect because they never they're never perfect. So by the end of tonight, we're gonna take a look at package off of build from what you already know, a thirty day activation plan, and I have doors open for the found enrollment, and I'm I'm gonna go over what that means. So we talked about I showed you how to build your offer yesterday. So if you've never built an offer before, you have a message, you're not sure, I showed you how you can pretty much type what you wanna create, and the AI is going to build the offer for you. It's going to give you price suggestions. You can change anything. So you wanna make sure that you check out the night two that kinda went over that. And then I'm gonna give a thirty day activation plan. You know, it's more than just listening. It's more than just watching. You gotta take action. Most people, they'll go to conferences. They'll go to seminars. They'll go to events. They'll go to summits. They'll go to meetups. They'll go to all these things, but they never take the action to say, okay. Week one, I'll do this. Week two, I'll do this. Week three, I'll do this. So I'm gonna give you a thirty day activation plan that you can follow. Night one, we talked about the shift. You named your league, your offer. So three things. Your offer, your audience, and your system. These are the three core things every coach need to understand. First, you need to have an offer, and your offer is your your story, as I mentioned before, is usually part of your offer. So when you have an offer, you want to you don't wanna charge per hour. Right? You wanna charge now, of course, you can have charging per hour as optional, but you wanna charge per transformation. When people take that offer, what are they going to get from that? How's their lives going to change? So you always want to give value back. Alright? So the first thing is you need an offer. The second, you need an audience. Your offer is not for everybody, and you have to understand that. Don't cast a net so wide that you don't catch anything. The best offers are the ones that are niche. They're specific to specific groups of people. Maybe you wanna con you wanna be able to target executive. You want the executive coaching. So your audience or the executive, the c suite, all those, you know, the business owners that are decision makers. Right? If you wanted to do organizations, if you wanted to do life coaching, if you wanted to do relationships. So you need to know what is the audience that you're going after. Who do you wanna target? Now if you don't know that as well, if you come on here on prelim, our AI agent Aether is going to help you navigate and figure out the type of audience that you need to target. Right? So you need to be able to know your customers' avatar. Who do they look like? What do they sound like? Where do they live? You know, where do they typically go? You know, all those things. Once you understand it, then you're able to to be where they are. You go where your customers are. Don't wait for them to just come to you because that almost never works. Right? But after you've you've gone to them for a little while and they see you, then they'll start coming to where you are. And the third thing that we talked about night one is you need to have systems. Your systems need to replace you because most coaches are so busy doing admin work. They're still doing paperwork. I know coaches and businesses that even in 2025 and 2026, they are still doing appointments by hand. I went to a dentist a few months ago, late last year, 2025, and she was sitting there with a pen, a paper, and I looked at the notebook that she was writing. It looked dated and old, and you can see that it was starting to rip apart, But she was still writing. She flipping pages. She she, you know, she flipping, you know, write things. I'm standing there like, wow. This is ancient. You know? Like, you gotta catch up to what's what's current now. So your system in place. Pralum has systems in place for you. If you wanna create your booking, you know, you can create a booking. You can book appointments. You have AI agents that can book appointments for you. They can make phone calls for you. They can respond to email. They can write email for you. You can upload your video. So you wanna have a systematic way that you can repurpose your content. Now one of the things that I do is the system is allows me to create content once, and then the system is going to use different formats, repurpose it. And then, Naytul, we talked about you watched the system built live. I showed you how to build your offer live from scratch, and it literally took just a few minutes. And you can share that offer with, you know, with people that you know or interested in there. You can put down your your descriptions and your social profiles. You can put it on your YouTube videos. You can put it everywhere. And that's how you're able to move forward and start to generate some income. So now we're gonna talk about tonight is the move. K? Knowledge has never been your problem. Packaging, it is. So people don't have a problem with knowledge because AI gives you so much. AI gives you an ample amount of knowledge, a sea of knowledge. The difference now is how do you package what you're offering so it's attractive to those that need it. You can have the greatest message in the world, but if you don't package it right, you're not gonna reach the people who need it the most. So here's the formula. Five things. First is who? The person you were five years ago. I want you to think back at that time in your life. Five years ago, what were you doing? How was life for you? What plans did you have five years ago? What strategy did you have? What where did you think that you would be five years later? Are you there right now? And then the problem, the one you've already lived through, what have you overcome? What what challenges did you overcome that you can help someone else to overcome? You know, all of us go through things. All of us go through hardships. All of us go through hard times, but you overcame something that you can help someone else to overcome that thing. And what is it? Maybe you've been through abandonment. You've been through some form of abuse, or you've lost properties. You've lost investments. Whatever that challenge or that problem is, you're able to overcome it. Number three, the promise. The outcome, not the process. Nobody likes the process because the process can be gruesome. The process can be challenging. The process can be heartbreaking, but you want the outcome. You wanna share the outcome to people. You know? If you can just do this in thirty days, you're gonna be here. In ninety days, you're gonna be here. In so and so days, you're gonna be there. So you want to share the outcome more than the process. Of course, you share what the process is, but when people are coming to you for transformation, they wanna see the end first before they see what it's gonna take to get there. They wanna be able to see, okay. This is where I'm heading. If I can just stick through this for ninety days, for two weeks, for one month, for whatever time frame that is, this is where I am going. And then the path, the framework. What frameworks do you have in place that can help you to get there? A framework think of from, like, a a blueprint. If you wanna build a house, you need a blueprint for that specific house. So you know where the door is gonna be, where the living room is, where the bathroom is, you know, all the different things that you need a path. And then finally, you need to price what the outcome is worth. And I always tell people this, you price you price for transformation. You don't just price just for hourly. Now you can have hourly price, but I always tell people that price for the transformation that people are going to receive. Now let's build one right now. Drop your niche. If you wherever you're watching this from, all different platforms, whatever niche that you are targeting, whether it's life coaching, whether it's business, whether it's ministry, whether it's executive relationships, family, you can definitely drop that in there. And here is the the thirty day activation plan that I wanted I want you to have. Thirty days, you can definitely do this in that time frame and sometimes even, you know, shorter than this. But for those that wanna take that time to make sure they're going through the process, you offer. You offer. You gotta take the first week to craft an offer. Again, I showed you how to build your offer from scratch and the key components that should be part of every offer. So you take some time because this is going to set you up for the rest of the month. If you don't have an offer, then you don't have anything to put out there. Then what are people going for? What are people gonna you know, they have no nothing to to buy. They have nothing to look forward to. So first, you have your offer. And when the mobile app is ready, you can do that now on the on the platform. You can, you know, create offers right now. But one of the beautiful things that I love that I created with the mobile app is that it allows you just to sit anywhere and just type in the type of offer that you wanna create, and the AI is going to build the offer for you. And then you can kinda go through, comb through it, and see what you wanna change, what you don't wanna keep, but the AI, you know, is gonna do everything there for you. And then next, your audience. Once you find your audience, where are your audience? You know, where where do they normally go watch or listen or where do they hang out at? You connect with them. You speak their language. You don't just wait and say, well, if you build it, they will come. It doesn't work that way. If you build it, they will not just come. So you got to go where they are, connect with them, talk with them, and then move them. You have to compel them and show them the value that, you know, what you have to offer. And by week three, you should have your first conversion. Now a conversion may not always necessarily mean a sale. Right? It can mean you capture some emails. People you create a you create a offer, you drop it over to your audience, and someone sign up for your your your newsletter. Someone sign up for, you know, your daily or weekly or whenever you're going live or whenever you're doing things. Just sign up for that. That's how you use that email to communicate with that person or communicate with those people. And by the fourth week, you have your first client and you have social proof. This is key. So when you have your clients, just ask them like, hey. You know, I'm trying to build social proof and just to show people that my program, you know, works. Would you mind just giving me a testimonial? Would you mind just maybe just a video? Maybe just, you know, thirty seconds, a minute? Most people will gladly do that for you, especially if you help them to achieve something that they wanted. They will gladly give you a testimonial. Most of the times, most coaches, they just don't ask for it, but people will love to yeah. But sure. You know? No problem. So you want to do that. And you can do all of this alone. Most people most people don't, not because they can't, because nobody's in their corner. They don't have anyone showing them. Now, the good thing about AI is that you can do anything. The challenging thing about AI is that because you can do anything, most people have no direction on strategically doing something. They just wanna go, you know what? I'm gonna do anything, build anything, create anything, but you gotta have some type of structure. Now there are two kinds of coaches. You have the starter, has the calling, but needs the structure. This is a person that is ambitious. They're a go getter. They listen. They're going. They gotta do this. They do that, and they're moving. So that's the starter. And then you have to scale. They have the business, but they need a system. When you look at the most successful businesses, governments, organizations, there's one thing that separates them from others. There's one word that separates the great from the mediocre, and that is the word system. I want you to become so familiar with this word systems. You need to build a system for your coaching business. Don't just wing it, And that is what most people do. They just wing it and see how it goes. You know? If it works, it works. If it doesn't work, it doesn't work. Right? So what prelim does is it helps you to build a system that you can scale as your your needs go grow, as you analyze different things, as you try different things, then you can be able to scale from there. So I have two programs that, you know, I want you to be part of. This is the Kingdom AI Lab, and it's a monthly live summit and workshop. You get Aether coaching tools, templates, offer packages, content engine, and outreach, And then a faith private faith driven community on prelim. So this is my community that I have on prelim that is private. It's not open to the public. You know? This is where I give you, you know, things that's going to speed up your learning. It's going to show you the inside things that you can be able to do, especially when you're getting started, and it's just $47 per month. And the rate, you know, it's it's it's gonna be going up. But for the founding rate, for those of you that signed up now, you can scan that QR code, and it's going to link you directly to that offer. And by the way, when you go to this page, the same way that I'm able to create this, you can do the same thing too on prelim. So this is for the starters. Now I have one for the scalers. This is limited spots as well. It's a ninety day accelerator. The the thirty day plan extends to ninety, you know, and and it gives you a little bit more. So by the ninetieth day, you're gonna have clarity. You're gonna be able to have the tools that you need. You you look. You don't wanna fall into this trap of trying every single AI tool out there because there's literally tens and hundreds of thousands of them. You know? And that's one of the things that anybody could just do anything and call it a tool. This one would get weekly live group coaching with me. Weekly, we'll go over your strategy. What's working? What's not working? What challenges are you facing? What strategy have you tried before? Now this is where I help you with your offer, your content system, and I build it with you. I don't build it for you. I do have another package that I build everything for you, but this one, I'm gonna, you know, work with you to build it in in your own voice. You can take your story. You could take your message. You can take all the pain that you've been through. You can turn that into a successful business. You really can. So let me move this up for the QR code so you can scan that code. But you can turn this into a profitable coaching business. And ninety days is a good time to set a pace. Ninety days is a pretty solid time to kinda set get a lot of things in motion. So during that time, I'm gonna make sure that you're going in the right direction, that you're not caught up in this shiny object tools. Right? You know, people sometimes say the new the next thing, the next thing, you know, oh, this is good. This. And they just jump on every single thing. Now, you don't wanna do that. I've been in this industry for twenty four plus years now, and one of the things that I've noticed is that the most successful people are the ones that stuck with a particular industry. Now there are times when you have to pivot, but for most people, you don't need to pivot every two months. You find a niche, do your research, and that's what this ninety day does, and I'm gonna help you work through all of that. So by the ninetieth day, you are going to be so much further along than 99.9% of the people in the world. Because most people today, they are so overwhelmed by AI. They think AI is just creating, you know, funny memes or they it's just creating some, you know, crazy videos or, you know, creating crazy stuff. But you can utilize AI for your business. You can use it to start. You can use it to scale. You can use it to manage your systems. So that's what this does. And then I have forgot to put the bonus link here, which is going to be at the end. And the doors are closing, you know, this Sunday at midnight. So you wanna make sure that you scan the QR code. I'm also gonna have a link for those two at the bottom of this video so you can be able to sign up for it. And this is going to be a life changing time for you. You have overcome so much. Again, here, the QR codes. Let me move my picture. You can scan the QR codes to go directly on these pages to sign up for the Kingdom AI Lab and the ninety day accelerator. You have a message that the world needs to hear, but you gotta package it the right way. It's all about packaging. It's all about packaging. So what particular area do you think that you can make the most impact in? What areas in your life have people told you that you're really, really good at? You can start there. And that's what I do with this accelerator program is I help you to figure out where you need to start, what you need to do. It sounds simple, but once you see the detailed plan again, this is not like a one size fits all. What I do is for each person, based on the niche, based on your experience, based on the on the time that you have, there are different factors. So each person, I customize a specific plan for each person that works for you. And when the mobile app comes out, you can use it on, you know, the App Store and the Play Store. You can run your entire business on your phone. As a matter of fact, one of the reasons why I love the mobile app and I've been pushing this because I'm gonna be spending a lot of time on the mobile app because it's so simple. I can sit there. I can go live. You know, I can do my sessions on there. I can upload videos. I can connect with you, and you can connect with your clients as well. So don't let another year pass you by. Don't let another year pass you by because this is the time now for you to make a move. This is the time. So what are you waiting for? What are you afraid of? You know, people have the fear of the unknown. They're not really sure, you know, what I need to do and, you know, if I take the next step now, what if things don't work out? What if things work out? With so many people being laid off their jobs, millions have lost their jobs. And if you're one of those people, you can become you can start your own coaching business. What did you learn from that job? What are the skill sets that you can be able to teach? You can teach others. There is a generation that is still unlearned. Right? They're just starting in the workforce, but you've been there. You have experience. You know what to do. You know what not to do. You know what path to go on. You you have so much experience in business. Maybe you have experience in relationships. People always come to you for relationship advice, and you're wondering, like, why are they always coming to me with their relationship problems? Because there's something that you carry. There's something that has been put in you from your creator, day one that people need. Maybe you wanna do executive coaching and you wanna focus on just the c suite, just the elites. You can do that as well. There's so much opportunity. And maybe you wanna do life coaching. Do you know the life coaching industry is $2,400,000,000 and is growing at a 9.5% rate every single year. So what is that message that is within you that the world cannot wait to hear? They can't wait to hear it. You've been through so much. You've overcome so much. Again, I wanna put these offers before you, so make sure that you you go and you can scan the code. You can scan the QR code, and it's gonna take you to those offers. If you're just getting started, the four to seven, we'll we'll meet, you know, every 30, and I give you you part of my private community. I give you tips how to create your offers and pointers on how to, you know, the how to use prelim and add tools that's been offered to, you know, if you're getting started. And then the 90, that is where I get to work with you, done with you, help you to navigate, especially this next few years because they're pivotal. They are pivotal, and you wanna be in a position that you can do this. So if you're gonna get a chance to scan this offers yet, now is the chance for you to scan, and we're gonna have a really incredible time so you know exactly what you're you're going and what you're doing. But I believe in you. I believe in you. Don't waste your pain. All the things you went through wasn't by coincidence. Now I know I get it. It wasn't pleasant. It was hard, but you overcame it. You made it through for a reason, and you're not alone. There are others too out there that are waiting to hear from you. They're waiting to hear from you. So I look forward to connecting with you in this, and, let's get that business going. Have a wonderful day.

Frequently Asked Questions

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Night 3 of the AI Shift Summit, and this is the one. Tonight we go from vision to income: how to package what you already know into a coaching offer people genuinely need, your 30-day activation plan,...
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Mathew Tamin is a creator on Praylum. Visit their channel to watch more of their teachings and coaching content.
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