Your Brokenness Is Part of Your Message

Message. Now I wanna go over the three layers of a testimony. K? There are three layers of it. You have the wound, the wilderness, and the wisdom. The wand when you get hurt, the wilderness, and the wisdom. And I wanna read some stats for you. A 2022 content marketing institute report found that storytelling framework structure and three narratives act generated 40% longer audience retention. 40% longer retention when you share your story. 40%. And there's a higher rate. So the three layers of testimony is this, when you get hurt, you get wounded, you get something happens to you, right? You go in the wilderness, and then from the is in the wilderness that you get wisdom. It is in the wilderness that you get strategy. It is in the wilderness that you get clarity. It is in the wilderness that you figure out the road map for where you're supposed to go because nobody loves to stay in the wilderness. The wilderness is is a lonely place. The wilderness is a lonely place that you don't want to stay in there forever. So you want to be able to After you get hurt, it's okay, life happens. Life, it's unfair. The bible says that it rains on the just and the unjust. You get wounded, you go in the wilderness, you build your story, you come up with strategies, and then you move forward. And then the wisdom, that is where your coaching business comes in. Being able to share with people the wisdom that you have learned from the wilderness. That is when you're able to come out and say, you know what, I've been through a lot. I've been going through this and I've dealt with this. It is in the wilderness that you perfect your craft. It is in the wilderness that you get divine strategies. It is in the wilderness that you know how to encourage other people. It is in the wilderness that you perfect your message, your tone, your direction, you get clarity on your purpose. It is in the wilderness because in the wilderness, you're by yourself. In the wilderness, there's no distractions. In the wilderness, you have to figure some things out on your own, and the only way that you figure those things out on your own is when you get back on your knees and say, Lord, I never thought that was gonna be here, but here I am now. All of that come in the wilderness, in the wilderness. Here's another stat for you. A 2023 market research reported by Coachville found that sixty four percent sixty seven percent of per prospective coaches clients reported they stopped reading reading a coaches body within the first thirty seconds because their story felt too generic. So sixty seven percent of prospects will stop reading your story in the first thirty seconds when it's too generic. They don't see any life in their story. All they see is, you know, credentials, all they see is revenue, all they see is the shiny things, but they don't they don't see any scars, they don't see any brokenness, they don't see any pain, they don't see any confusion, they don't see any let downs, any abandonment. They are looking for that in your store in the first thirty second. So don't put that at the bottom of your bio. It got to be the first few sentences so people know exactly what you've been through. There's no need for you to hide it. There's no need for you to hide it because they are looking for it. They're looking for it. So you want to give it to them. You want to give it to them. Your story plays a huge role in the type of clients that you attract. A huge role in the type of clients that you attract. And you're going to notice that when you share a part of your story, the people that you attract are going to be the people that sticks with you the longest. They're going to stick with you through it all. They're going to stick with your business. They're going to rely on you. They're going to depend on you. They are going to be with you regardless of what you go through. That is what you need. They're not looking for perfection because they know that's something that's not attainable. Your story, your testimony is containing your niche, your methodology, and your marketing all in one. Your story, it is part of your marketing strategy. Your story, it is part of your niche. So don't hide it because that's what people are looking for. That's what they're hoping to get.