The Lie That Keeps Christian Coaches Broke ‘Charging More Is Greed'

So now, let me give you the three lies that you're going to have to overcome as a coach if you want to be successful in the coaching industry. The lie number one, especially as a Christian coach, this is more prevalent in the Christian community than anywhere else, and it's this charging premium pricing makes you feel like greedy or ungodly. Like if you charge for what you're worth, then you feel like something doesn't feel right. You know, I really I can't really charge them, you know, 5,000, you know, that just seemed like such a so much money. Not for them. So you have to get off that lie, that mindset. As a coach, you are charging for transformation, you're not charging per hour. Now I mentioned per hour before, but I don't want you to get in the mindset of charging per hour. You charge based on the transformation that people are going to get. Do you want to do a thirty day transformational program? Do you want to do sixty days? Do you want whatever time frame you are charging from from that. Now, where this light comes from is by misapplied theology about poverty, humility, and prosperity gospel over correction. You can't mention anything about prosperity now, almost like in the church. The moment you mention money, oh, you know, you're trying to get people the money. Oh, you think there's No, no, in the business world, it's it's Look, that is the money. So you got to get off this mindset. You know, Luke ten seventeen says that the laborer is worthy of his wages. The laborer is worthy of his wages. So you're charging based on the transformation that you're going to give people. You've invested so much in yourself. You've learned, you've made mistakes, you've grown, and you continue to grow. Now there are people that want to be where you were five years ago. Right? They want to be a different person. So guess what? Because you you went through that five year journey, that two years journey, whatever time frame that took for you, now when you meet people that want to be where you are, You're saying to them, look, I've been through those rough times. I've been through times when I didn't know what was going to happen. But now, because I was able to stick through it, I was able to overcome it, I'm going to give you the framework for what you need to do to get to that level. That's what you're giving them. You're giving them the framework for what to get to that level. The Proverbs 31, we talk about Proverbs 31 all the time, but we don't realize that that Proverbs 31 woman, she was a businesswoman. She was all about her family, all about her husband, and all about her kids. She was out there working. She was out there handling business to make sure her family was well taken care of. And that is that's what it's all about. Now sometimes, undercharging actually dishonors your gift and fails your client. You cannot pour from an empty vessel. If you're undercharging, you're empty already. So when I started creating, I started in this industry, digital marketing, web design back in 2002. And when I started, I was doing multi level marketing, where, you know, you have to recruit people to join your team, and based on the number of people that joined your team, you get revenue from that. It's like a residual that comes from them, and the person that they invited, and so on and so forth. And then I got into web design. When I started creating websites for clients, I used to charge like $7.50, $7.07 50 an hour, right? It was a little less than $8. And I realized something, the clients, I had, I remember one time, I had two different clients. One was paying me $500 to do a project, another was paying me like $7.50 an hour, something like that, it was real low. And the person that was paying me the $7.50, man, they were on my case every single day. They wanted so much more than what they could afford. I was stressed out. I'm like, man, this is crazy. And I had gotten a few clients like that. You know, I was on freelancing websites, and I had about 10 clients or so, and they were paying per hour. Even though I was making money, man, I was stressed because everything you did, they wanted more, but they couldn't afford more. Now the client that was paying me 500, they'll give me they'll send me an email with just a couple changes on it. A couple of changes. When I made those changes, they were good. And from that early on, I realized that I did not want to serve the lower end because when you undercharge, you get drained. You get drained fast and quickly that you're not going to be able to pour out to those that really need you. You get drained, and I was drained. So as I learned, then I adjusted my strategy. I realized that you know what, this seven fifteen hour is not working for me, right. Now of course I had to improve my skill sets, I had to learn, I had to you know, do some more work, and as I got better with marketing and training, you know, because I started teaching other coaches how to build platforms, how to build websites, you know, e commerce, and things like that. So as I improved my skillset over time, I remember when I, you know, my rates changed. So I wanted to, I was going seven fifty, and then like, you know what, if I could just make $500, just 500, Then, after some time improving my skill set, guess what, I landed a $500 deal. I mean, it wasn't as It doesn't sound like much now, but back then, you know, it was it was like, wow, you know, you made progress, and I was proud of that. And then all I said, you know what, I need to upgrade to a thousand. This 500, I've been doing it for a while, and I've I've gotten better, I've improved my skills, let me do a thousand. So I did a thousand, and I I started getting clients that, you know, they'll pay the thousand, no problem. And I noticed that every amount, the more that I charge and the quality that I gave them, the less headache that I was getting from those types of clients. Then I say, you know what, I'm going to charge $5,000 upfront. You know, that was my next milestone. So I started with 500 upfront, I got it. I went to a thousand upfront, and I got it. I went to 5,000 upfront. I'm like, you know, I got to get 5,000 upfront, and you know, I'm going to explain to them this and that, and I worked my way up, and I got it. And then I had a I had a deal, where the deal for this particular one was like $25 up front, you know. And I remember it took me a couple months, but about two months later, I was able to close that deal, and they gave me a check for $25,000. And I went in the bank, and I deposited that, and it was just like, wow. And from that day, I knew the sky was not even the limit. So the point that I'm making is that when you start to undercharge, the stress level that comes from people that don't have the money to pay the resources, it's not worth it. Trust me, it is not. Now if you just want to just do, you know, at the kindness of your heart, you want to be able to help out, that's different. But from a business standpoint, you don't want to go to that because, you know, it's not going to help you. God doesn't call you to be broke, he calls you to be faithful with what he's given you. God has given you a gift. He's given you something. The Bible said that your gift will make room for you and bring you before great men. Your gift, but that gift has to be polished. That gift has to be transformed. So when you you attract a certain type of people based on the pricing that you have, there are people right now, they will not even look at you if you charge less than $30,000 upfront. They won't, because they know what transformation looks like. There are people now that are willing to pay that much upfront. They're willing to pay $50,000 upfront, a $100,000 upfront. Now the level that I've been, the most that I've ever gotten upfront is 25 k. I'm working on, you know, the other levels, know, we're we're slowly working our way up there. But the point of it is, there are people that know that if they pay you a thousand dollars, you can't give them the transformation for a thousand dollars. They just wouldn't even waste their time, and that is who you want to attract. So when I go to places, know that I'm not the cheapest, but I promise you, I give the most transformation out of everybody else. So you got to work based off of that transformation, and and you have to audit your current prices against the actual transformation that you deliver. You got to close the gap, and that's why I keep telling you, take some time. You know, what are you offering people? What's going to happen to them to them in thirty days, in ninety days, in a year, in whatever time frame? So you want to work on that. So now I want to take a look at line number two.