Your Testimony Is Your Business Strategy (Most Christian Coaches Miss This)

Welcome to another live. If you're just joining in, make sure you share, like, and you subscribe. We're going to talk about something today that that bring a lot of clarity away. Your testimony can close more deals than any sales funnel that you can build. What most of you don't realize is that where you had been before is where your clients are, and that's the reason why they came to you. That's the reason why they're looking for your help. That's the reason why they they hired you, and that's the reason why they're looking to be led by you. But oftentimes, we try to dilute our our testimonies. We dilute it because we don't wanna be offensive or seem offensive or pushy to other people about our experiences. And if you're a Christian, you don't wanna share your your deep spiritual experience that you had with the Lord. You don't wanna share much about your prayer life. You don't wanna share much about the the revelations that God has given you. You don't wanna share much about all those deep spiritual experiences that you've had in the secular world because you're saying nobody wants to hear that. You know, I'm I'm not gonna close those deals if I start talking about my spiritual encounters with the Lord, if I start sharing about my testimony, if I start sharing about the things that God set me free from, the things that I learned. If I start to share all those things, you know, nobody cares about that. And that is one of the biggest lie that you have to understand that you need to overcome as a Christian coach and as a Christian entrepreneur. Because you often led to believe that people don't wanna hear about your your past experiences. They don't wanna hear about your your challenges. They don't wanna hear about any of that. They don't wanna hear about Jesus. They don't wanna hear about the bible. They don't wanna hear about any of those things. Well, today, I wanna prove them wrong. And it's not just to prove them wrong, but it's to give you the ammunition that you need to be bold about your testimony. Now when you look at the prefix of the word testimony, you have the word test. You have been tested. You have been tried. You've been through so much. And the thing about it is that you have been through certain things, and you have not even shared a third of that with the world. And the crazy thing is the part that you're hiding the most is what your clients need to hear. Now I'm not saying you just dump everything on them. I'm not saying you just share every single secret thing you've dealt with with everyone that you meet. I'm not saying you go that route, but what I am saying is that you have to realize that the missing piece to closing that deal, the missing piece to generate more sales, the missing piece to get more leads, the missing piece to connect emotionally with your client is your story. And as you're gonna realize today, your story matters more than you're given the credit regardless of how small you think it is because you overcame what most people did not overcome. You stuck through what most people gave up long time ago. There are people today that are going through the same thing that you overcame, and they have just thrown the towel. They've just given up, and they're just existing. But you continue to push forward. You continue to lift your head up. You but you continue to march forward, and you don't let anything that you've been through stop you. You are a fighter. You are a warrior. The world needs to see that. The world needs to hear that. And most importantly, the world needs to feel that. I'm gonna give you some stats as I share the message today to to help you to understand the power of your testimony, the power of your disappointment, of your failures, of your abandonment, of your rejection, of your confusion. There is power in that, and you can convert that like nothing else. Because when you begin to share things you've been through, people can feel the energy from that. They can feel have you ever had someone I know this happened to me before. Someone that is sharing something, but it's just from head knowledge. They've never experienced it before. For example, someone who's never been homeless before, and they're telling you, you know, what it feels like to be homeless, how that, you know, slipping in their cars, but but they're just expressing what they've heard, but they've never been homeless before. They don't know what it's like when you're homeless, you gotta slip in your car for a while. You're restless. You're uncomfortable. You don't have much to eat, and you gotta they don't understand that feeling. They don't know that because they've never experienced it firsthand, but you have. Maybe you've been through an abusive relationship. Maybe you're lied lied lied on. Maybe you were deceived, or maybe you were abandoned, and and you look at that part of your life like, I hate that part of it. I wish it never happened to me. Well, it happened. You gotta face the reality. As harsh as that as that may sound, it happened, and you gotta own it, and you gotta be able to say, okay. It happened. I gotta move on. Because what you're holding back and what you're hiding could be the thing that gives you the breakthrough in the in your business that you've all been looking for, that you've always been praying for. The thing that you are so embarrassed about, the thing that you're so afraid to share about is that one thing that someone else is struggling with right now, and just one word that come out of your mouth, it'll liberate them. It'll set them free. It'll encourage them. It'll motivate them. So you gotta use wisdom. I wanna read three stats to you so you understand the importance of your story. 77% of consumers say they buy from brands whose align whose values align with their own, making authentic founder stories a direct revenue driver. So 77% of consumers, they will buy from you when your story aligns with their story, when your heartache aligns with their heartache, when your disappointments align with their disappointments, when your failures aligns with their failures and you overcame it, they will buy from you. That's what you gotta understand. 77%, that is a huge number of people. So if you're hiding your story, you don't know that that decline that you're hiding from or the prospects that you're hiding from. They are waiting to hear about your journey. That is what unlocks it. Founders who share personal personal origin stories see up to 20% higher conversion rates on sales page compared to credential on the bios, and this from the Nielsen consumer trust index from 2021. You get a high 20% high conversion when you share personal stories instead of just listing a bunch of credentials. People can see credentials. They can read credentials. They can tell that you're you know, you have the degrees and you have the smarts, you have the book knowledge. But when you begin to share original stories that you've been through, people connect with that more than anything else. Maybe that is the one ingredient that you're missing is sharing your personal journey. Sixty five percent of entrepreneurs report that personal storytelling and their marketing was the single highest performing content type in their first year of business. So 65% of entrepreneurs and storytellers, they said when they share the story, that is the highest performing content on the platform. I have had an experience. I had a dream. You know, one of the ways that I get direction from God in business, in life, in every aspect is through dreams. I get warnings. I get messages. I get different things through dreams. So I had a dream one time, and I I shared this dream. And when I was sharing the dream, for me, it was just another dream. I really didn't think much of it. Right? And I said, me put it my YouTube channel. So I put that one dream on my YouTube channel, and that one video in a short time made me over $1,000. And it got over 200,200 views, and I didn't think that was that important. I thought, you know, I'm just sharing this dream that I had because God speaks to me through dreams more than any other medium and more than through the word. Now I spent time in the word so I know when I get dreams that are godly and dreams that are not. But when I share personally, it just it just went viral on my channel. And I was like, wow. Because I was sharing from a place, a storytelling perspective. So you need to be able to figure out a way. How do you tell your story in your business? Once you're able to become a storyteller, I'm telling you, you're gonna see conversion skyrocket like you've never seen them before. Because you're watching this now, and the reason why you're watching this now because there's something that made you connect with this particular topic. There's something that made you connect with what I'm saying to you right now. And you think, you know what? He's right. I gotta share my story more. People gotta hear this. People need to hear this, but sometimes we get so afraid of sharing our stories because we're afraid, you know, they're gonna judge me. You don't know that people have done worse than you. They have done way worse than you. And your story to them is like, whoo, it's a breath of fresh air because they're like, man, if I tell them my story and they think this is is bad, So you gotta be able to do that. You have to be able to do that. You cannot be afraid. You cannot be afraid to share your story. Now let's define the core the core tension. Okay? Because sometimes coaches are trained to compartmentalize faith and business, and it's costing you conversions. You compartmentalize. This is my faith. This is my business. I'm not going to mix them. I'm gonna just leave them separate. But the truth is you cannot leave your faith outside of your business because that is what fuels you. That is what got you to where you are today. That is what inspire others. That is what gave you hope. That is what gave you purpose. That is what gave you direction. That is what gave you clarity. So this notion of I'm gonna put my faith, you know, as a Christian on the side, and I'm gonna do business separately, that's not going to work. That's not gonna work. Because all of us, there's an innate desire to connect with our creator. Why do you think there are over 4,000 religions? Because there is this desire that people want to connect with something bigger than themselves. They wanna connect with another they know that there's something bigger than themselves. And that's what oftentimes you see. They say, you know, train up a child in the way that they should go. When they grow older, they will not depart. And what that pretty much mean is that when you train up a child in the word, when they get old, the mice go astray, and most of the times they do. But when they get to 30, something clicks. 35, something clicks. Around that age, that's when they realize, okay. I I need to get my act together. I need to get my act together. Here's some stats for you. Only thirty nine percent of faith motivated entrepreneurs openly integrate their beliefs into their brand messaging despite research showing faith aligned branding increases customer loyalty by up to 28% in values driven market. In the coaching industry, you are going to see a 28% increase just because you're sharing your faith in a way that connects to your business. Because for one, people are interested. Even if they don't wanna convert to become a Christian, they're interested in your experience. They're interested wow. That's fascinating. That's you don't know who you're going to inspire with your story. Coaches who identify as faith based but remove religious language from the marketing report 31 a 31% lower referral rate compared to those who lead with their value's identity. In other words, you keep stripping out Jesus at your message. You keep stripping out the bible. You keep stripping out, you know, what matters to you, what got you to where you are, you're gonna see 31% let conversion than those who actually lift the language in there. Because when you lift the language in there, people that come to that, they know exactly who you represent. They know exactly where you stand. So when I was building this platform, prelim, wanted to leave the spirit led, the faith led, the Christian language, the bible Jesus. I am going to leave all of that in the platform platform because because the the person that I am today, it is because of Jesus. The person that I am today, it is because of prayer. The person that I am today, it is because of my faith that has gotten me through and has gotten me through rough times, difficult times, times when I cry myself to sleep, times when I don't know what to do, and I can just sit there and I say, Lord God, I need you to help me, but this one is heavy on me. I've never dealt with this before, but you said your grace is sufficient enough for me. You said, oh, come on to me, all ye that labor and labor and labor, and I will give you rest. Take my yoke upon me and learn from me. I cannot differentiate. I cannot separate my faith from business because they're integrated as one. My faith is the reason why I'm in doing well in business. My faith is the reason why I am in business. Don't sugarcoat your message. Don't water it down. Don't water your message down. Leave the Jesus in your message. Leave the prayer in your message. Leave the Bible in your message. That is what people connect to. 72% of Christian consumers say they actively seek out faith aligned service providers when making high ticket purchases. Yet, fewer than one in three Christian coaches market themselves explicitly as faith based. 72% of Christian consumers, they are looking for you. They are trying to find you, but the reason they cannot find you is because you have watered down your language, your terminology, because you don't wanna be the outcast. You don't wanna be laughed at or looked at differently. But the one thing that you are watering down, 72% of the people that are looking for your message are waiting to hear that from you. They wanna hear about your spiritual encounters. They wanna hear about your prayer life. What do you do when you can't figure things out? What do you do when you make an error? What do you do when you break down? What do you do when things fall apart? How were you able to overcome this challenge that you overcame? How did you do it? You gotta let them know it is by the power of the Lord Jesus Christ that I was able to overcome this. They overcame it by the blood of the lamb and the word of the testimony. I refuse to remove Jesus from my business. I refuse. I will keep him there. I will keep him there. And what you don't realize, there are secular people that they wanna hear about Jesus. They need to hear about Jesus in business, But yet you've been watering him down. You've completely changed your tone. You've completely changed your message. No longer is Jesus part of your speech. No longer is the bible part of your speech. No longer is prayer part of your speech. You have watered your message down so much that you blended in with the crowd, but you cannot influence a crowd that you're a part of. Back to the Bible. Back to prayer. Back to the bible. And when you begin to get back to that, God know exactly where to connect you. He know what doors to open for you because some of the reason why God has not opened up the door for you is because you have removed them from your language. You have removed them from your website. You have removed them from your marketing. Oh, no. No. Don't put God in there. No. No. Remove God from that. Mm-mm. They're gonna think something else. You know? When you send the emails, oh, make sure there's no bible verses. Make sure there's no scripture. No. No. No. Don't put that in the book. Well, you don't realize there are people there are people that are waiting to hear about the lord Jesus even in the business arena. There are people that are going through so much. They're multimillionaires. They're multibillionaires. They have the houses. They have the yachts. They have the boat, but they are empty inside. They are draining inside. They need hope. They're hopeless. But when you take Jesus out of your business, they have no reason to put their trust that you can help them. It is Jesus in your business that gives them hope, that they know for certainty that you can help them. They know that for sure. Don't take it much a message. Now I wanna give you stats and trust and buying decisions. Stats on trust and buying decision. People buy from people they believe in, not people they believe. There's a difference when you believe in someone, when you just believe someone. When I believe in you, I can I know I can vouch for you? When I believe in you, I can say, no. No. I'm going behind that person because I believe in them. When they believe in you, they don't have to vouch for you. 81 percent of consumers say they must be able to trust a brand before they will buy from it. 81% of the people that wanna buy from it, they need to trust you. And trust is most rapidly established through personal narrative and shared values rather than credentials or testimonials. So when people see that you have shared values with them in business, they are more likely to believe in you. You can put all the testimonies you want. You can put all the credentials you want. They're used to seeing testimonies. Anybody can make fake testimonies. You can get AI to say things that don't even exist. But when you have shared value with people, they connect with that. High ticket coaching purchases, typically those above 3,000, are influenced by emotional and value based alignment in ninety four percent of reported cases with logical justifications used secondary to confirm a decision already made emotionally. So 94% of those cases, they wanna connect emotionally, value based. They're looking for value. They're not looking for another speech. They're not looking for more credentials, but they're looking to you for your experience. Brands that lead with a founder's personal transformation stories generate three times more engagement and two times higher purchase intent compared to brands leading with service feature outcome promises. So your brand comes you come before the brand. Yes. I get it that you are the brand, but people are coming to you because of you. There is something in you. They don't wanna hear about your company right now. They don't wanna hear about all the features, all the great features, all the things you can do for them. They don't wanna hear about the transformation until they see you transform first, until they see that transformation in you. That is what they are connecting to. That is what they are looking for. That is what they're hoping to find. That's what they're hoping to find. But you gotta be able to make sure. Coaches who define a niche report rooted in their personal transformation experience feel their practice six to 7% faster than generalist coaches with broad positioning. So if you wanna fill your coaching business faster, you gotta make sure you're able to share your experience, transformational experience. What what have you overcome? What have you been through? What scars can you show people? They wanna see your scars. They don't wanna hear about no nothing. Look. They don't care about the credentials. That's nice to have. But you can have credentials, and someone else have a have scars, and the person that have scars will get more clients than the person that have credentials. Don't hide your scars. Don't hide them. Mission driven small businesses that articulate a clear founder's origin story tied to their core offer report 41% higher client retention rate and 55% more referral leads, base leads annually. So lead with the founder. This is your story. Share it. You're gonna get you're not just doing it for the leads, but, again, this business. So you need to generate leads in in order for you to make, you know, make some sales and then convert that into into clients. You need to be able to do that. So you wanna be able to not be afraid to share your story. The global coaching industry is valued at 20,000,000,000 as of 2022 and is projected to reach 34,000,000,000 by 2031. So the coaching industry, 34,000,000,000 by 2031. You gotta get a piece of that. You gotta get a huge chunk of that. But it all starts with you realizing that I gotta share my story. 89% of coaches report struggling with consistent client acquisition, and the top reported reason is an inability to clearly articulate what makes the approach distinct from other coaches in the same niche. Everybody's trying to copy everybody else. They're trying to be like everybody else. 89% of them don't even know what their message is, but I know that you know what their message is. You know what their message is. When you know what your message is, you're able to articulate things a lot clearer. You're able to get things done so much more, more faster. And you wanna you wanna be able to, get clarity with that message. You wanna get clarity with your message. Now I wanna go over the three layers of a testimony. K? There are three layers of it. You have the wound, the wilderness, and the wisdom. The wound when you get hurt, the wilderness, and the wisdom. And I wanna read some stats for you. A 2022 Content Marketing Institute report found that storytelling framework structure and three narratives act generated 40% longer audience retention. 40% longer retention when you share your story. 40%. And there's a higher rate. So the three layers of testimony is this. When you get hurt, you get wounded, you get something happens to you. Right? You go in the wilderness. And then from the it is in the wilderness that you give wisdom. It is in the wilderness that you get strategy. It is in the wilderness that you get clarity. It is in the wilderness that you figure out the road map for where you're supposed to go because nobody loves to stay in the wilderness. The wilderness is is a lonely place. The wilderness is a lonely place that you don't wanna stand there forever. So you wanna be able to after you get hurt, it's okay. Life happens. Life it's unfair. The bible says that it rains on the just and the unjust. You get wounded. You go in the wilderness. You build your story. You come up with strategies, and then you move forward. And then the wisdom, that is where your coaching business comes in. Being able to share with people the wisdom that you have learned from the wilderness. That is when you're able to come out and say, you know what? I've been through a lot. I've been going through this, and I've dealt with this. It is in the wilderness that you perfect your craft. It is in the wilderness that you get divine strategies. It is in the wilderness that you know how to encourage other people. It is in the wilderness that you perfect your message, your tone, your direction. You get clarity on your purpose. It is in the wilderness because in the wilderness, you're by yourself. In the wilderness, there's no distractions. In the wilderness, you have to figure some things out on your own, and the only way that you figure those things out on your own is when you get back on your knees and say, Lord, I never thought that I was gonna be here, but here I am now. I need you to help me. All of that come in the wilderness. In the wilderness. Here's another stat for you. A 2023 market research reported by Coachville found that sixty four percent sixty seven percent of per prospective coaches clients reported they stopped reaching a coach's reading a coach's body within the first thirty second because the story felt too generic. So sixty seven percent of prospects will stop reading your story in the first thirty seconds when it's too generic. They don't see any life in their story. All they see is, you know, credentials. All they see is revenue. All they see is the the the shiny things, but they don't they don't see any scars. They don't see any brokenness. They don't see any pain. They don't see any confusion. They don't see any let downs, any abandonment. They are looking for that in your story in the first thirty second. So don't put that at the bottom of your bio. It gotta be the first few sentences so people know exactly what you've been through. There's no need for you to hide it. There's no need for you to hide it because they are looking for it. They're looking for it. So you wanna give it to them. You wanna give it to them. Your story plays a huge role in the type of clients that you attract. A huge role in the type of clients that you attract. And you're gonna notice that when you share a part of your story, the people that you attract are going to be the people that sticks with you the longest. They're gonna stick with you through it all. They're gonna stick with your business. They're going to rely on you. They're going to depend on you. They are going to be with you regardless of what you go through. That is what you need. They're not looking for perfection because they know that's something that's not attainable. Your story, your testimony is containing your niche, your methodology, and your marketing all in one. Your story, it is part of your marketing strategy. Your story, it is part of your niche. So don't hide it because that's what people are looking for. That's what they're hoping to get. Now I wanna give you a four part strategy to map out. I wanna give a four part testimony to strategy. K? So we're gonna bring this thing home. So the four parts to four p's is problem, process, proof, and promise. So first problem. Let me read you some stats. Coaches who clearly articulate a niche generate up to three times more revenue than generalist coaches according to a 2023 ICF global coaching study. And 78% of consumers say they are more likely to buy from a brand whose story aligns with their values. The global coaching market was valued at 20,000,000,000 in 2022 and is projected to grow at 14% through 2032. So 8% of consumers, they wanna buy from you, but they wanna see that you have the same problem that they had. Maybe you overcame a problem that they over they're trying to overcome. You overcame something that seems so impossible, so challenging. But now that you overcame that thing, you can help someone else. You can grab them by the hands and pull them up and say, look. It's not over for you. It's not over for you. I've I've been through this before, and I can help you get out of this. I'm gonna help you. I'm gonna help you. So you wanna make sure that you are providing solutions to their problem. 71% of coaching clients said they closed They chose their coach because the coach had personal experience with the problem they were facing. So if you've been homeless before, for example, and a client had dealt with that or depression or anxiety or some addiction, if you overcame that, there is a seventy one percent chance that clients who are dealing with what you overcame would choose your service over someone else. Even someone else, they can be much more advanced. They can have a larger audience. They can be, you know, whatever, but coaches, our clients, they'll choose you because that part of your story connects with where they are. And people are looking for solutions now. They're not trying to find stuff for for, you know, for five years later. When you're hurting, you're not trying to find things for later. You're trying to find things for right now. Right now. The process, the step that God walk you through are your proprietary methodologies. Stop borrowing someone else's framework. Stop copying what other what work for other peep because what works for other people will not work for you. So you come up with your own methodology, and as you're helping people, you don't tell people to copy you, but you let you help them to find a strategy that works for where they are. Because someone else's journey, it is not your journey. Someone else's process, it's not your process. You don't go through the same process as everybody else. Coaches with a proprietary methodology charge an average of 40% more per engagement than those using generic or borrowed framework. So you can make more money as a coach when you share personal things that works for you. You're not copying anybody else. You've been unique. Only 17% of coaches report having a clear documented brand and methodology representing a significant competitive gap in the market. Look. The market can be flooded with a whole lot of so called coaches, but it is your methodology. It is your process that is going to set you apart from the rest of them. The proof. What is the transformation experience in your case study before you had the clients? This is the credibility gap that they need to see. What proof do you have? They wanna see transformation. How did it transform you to where you are today? They wanna see your transformation. You know, sometimes when I show people pictures that, you know, I was, like, almost two hundred and sixty pounds before, I mean, I was huge. They look at it and they look at me now, they're like, no. You couldn't have been two sixty. Like, that it just it just doesn't, like they can't see that. But I'm I got to a place where I didn't go to the doctor, and the doctor said, you know, you have health problems or you have this or you need to change. I didn't go through that. I just decided that, you know what? I want to change my eating habits. I want to change my health, and I just did it. So since 2010, my weight has been consistent around the same because I made a decision that it's not a one time thing, but I gotta be consistent with it. So new coaches that lead with transformation, they see a 34% higher rate than those who live with credentials. So stop leading with your credentials. People don't wanna hear all that. It's nice to put it in there, but they want it they care about transformation more than credentials because it is your transformation that is going to help them overcome something, not your credentials. So you wanna be very aware of that. And then the promise, the life you now live is your offer's outcome. Clients aren't buying sessions. They're buying your after. Again, they're buying after. Outcome based coaching offers often, command an average of 300% higher pricing than session based. So when you wanna make more money as a coach, don't charge per session. Charge for transformation. You're gonna make 300% more when you charge for transformation than when you charge per session. When you're just charging per session, like, you're low balling yourself. Right? So you wanna make sure that you're not just doing that. And clients who clearly understands the end outcome of a coaching engagement are 2.7 times more likely to complete the program and refer others. So when they get transformed, they're almost three times more likely to tell people other people about it. But again, you're not just doing per session, you're doing per transformation. So you wanna make sure that you are going through and helping people to get the transformation that they're looking for. And that's why you cannot hide your story. You can't hide your story. You have to be able to share the things that help you. Now I wanna give you quickly five things that are going to, help you. The five ways Christian coaches are suppressing the testimonies. If you find yourself using any one of these, you need to stop doing that ASAP. Okay? Stop suppressing your testimony. Number one, suppression is this. Genericism. Using industry language instead of your actual store language in your messaging. You wanna sound like everybody else. You don't wanna put as I said before, you don't wanna put Jesus in there. You don't wanna put spirit light in there. You don't wanna put prayer in there. You wanna put something that sounds generic, something that sounds so the the masses could understand. But the the the problem is you don't need to reach the masses. There is a particular niche that are looking for what you have to offer. So stop generalizing your message. That is suppression, number one. Suppression, number two, over polishing. You, you know, you're adding out too much things, too much errors. You wanna just take out all those things to make it look polished. No. Leave that in there. Even for me, I'm at at this stage, like, this platform that you can go live on, you know, I'm a one man team. So you know what I do? I have agents, AI agents that I've built that do other things for me while I'm doing this. But when I'm going live, I gotta I did all the lighting. I gotta do the audio. I got sometimes I forget things. Sometimes I'm streaming and I realize one of my lights are off. Sometimes I'm like, man, I gotta do this. Sometimes I got I'm sweating. I got stuff in my eye. All those things, I'm not gonna edit those things out because that's where I am. You know? That's where I'm Suppression number three, timing misalignment. You know, sharing the testimony in the wrong context. Launch content versus nurture content versus sell conversions. You have to learn the the the timing for the things you're sharing. There's specific place and time in in the funnel that you share different things. Right? At the beginning, you have to learn what you share in the beginning, and then what you share in the middle, and then what you share in the end. So that's something that takes time. But again, learn timing. Suppression number four, shame based silence. Part of your story, you haven't given yourself permission yet because they feel too vulnerable to or un Christian. You don't wanna see anything because people look at you like, oh my goodness. How could you have done that? You out of all people. How could you this? Why this? You don't wanna share that, but that's what people are coming for. That's what that's why they they come to you because there's something in your story that they can relate to. Suppression number five, separation theology. The belief that your business strategy should be secular and your faith should stay personal. I've talked about this before. You wanna separate your business from your relationship with the Lord. You don't separate them. They're one. That is what is going to draw the people to you. That is what is going to attract the people to you, and that is what is going to get them connected to you. So you don't separate it. You maintain that. You keep that. You share that message with them because that's what they are coming for. That's what they're why they're coming. You don't water down your message for anybody else. In the world today that is so dark, if there's ever been a time for your light to shine, the Bible says, Matthew five sixteen, let your light so shine before men that they may see your good works and glorify your father which is in heaven. You're like a a light that is on a city, a city that's on a hill. You cannot hide a city on a hill, and that is what you are. Let the light from your testimony illuminate. Let the light shine. Let the world see that you can be a business person. You can love Jesus. You can talk about prayer. You can talk about spiritual things, and you can still thrive and succeed. Let the world see that in your message. Don't water down your message for anybody. If you're a coach, leave Jesus in your speech. If you're a coach, leave prayer in your speech. If you're a coach, leave the holy ghost in your speech. If you're a coach, talk about your experiences when the times you wanted to give up, and you talk to the holy spirit and the holy spirit gave you encouragement, the holy spirit give you wisdom, let the world know that the spirit of wisdom is the one that is giving you wisdom because James one says that if anyone lack wisdom, let him ask up God and he will give unto them unlimited wisdom because he is the father of wisdom. He is the source of wisdom. So when you are telling people, when you're sharing things about your story, don't hide that part of it. Your coaching business conversion will go up when people connect to you emotionally. It is skyrocket. So why you think a funnel was your problem this whole time that you couldn't get more clients or, you know, you didn't have the ad spend? Why are you thinking maybe things wasn't perfect? You didn't have the right lighting, the right audio. That is not it. You have just not understood that you need to share your personal story, what the lord brought you out from, where he's taking you, that is what people connect with. That is what they're looking for. They're not looking for the perfect coach, someone who got their act together about everything. I don't know about you, but I have my struggles, and I've shared some of them. Even my my my kids, they see they know where daddy falls short. They know where I fall short all the time. And I apologize when I do because, like, everybody else, all of us fall short at some point. So for your coaching business, don't try to be perfect the way that you talk or the way that you walk or you don't have the perfect white in. You don't have this. No. They wanna hear your story because that's what's gonna move them. Because people are we're emotional creatures. We don't buy because of reason. We buy because of emotion. If you're emotionally invested in something, that's what makes you wanna buy from someone, wanna connect with them. So make sure that, you know, you stay connected. Make sure you stay connected with the people that you are dealing with. You can go right now. I have a nine day accelerator program, and most of the things that I talked about today, you can be able you can join in on that program, and it is going to bring clarity, bring direction to, help you to get your coaching business to the next level. You know, prelim will have the tools that you can be able to use to, you know, to get started, to scale. You can have you can go live just like I'm going live right now. So when you join that program, you know, it goes through our our training, our work with you, and just help you to get your message out in a way that's captivating, help you to package things in a way that people can relate to and understand. So you can go now and create an account, create your first live. You can launch your coaching business literally in just a few moments. And I'm going to be doing a coaching call. I'm working on a schedule where, once per week, you're gonna be able to join a live training coaching call. So if you're gonna launch a coaching business, you can join live every day that we'll have that meet. I have to work out the dates, but you can join live, and I'll show you how prelim works, what to do when you sign up, all the different things that you can be able to do in terms of getting your business out. But the first thing is you gotta create an account. You gotta join. Once you join from there, then we're gonna go through all that. And I'm gonna show you to walk you guys through, you know, that whole process. It takes literally less than a minute for you to get started. So don't hold back your message. Keep it going. I will see you back here tomorrow, same time. Make sure you like, share, and you subscribe.