How to Know If Your Coaching Business Is Ascending, Flatlining, or Dying

Next thing that you're gonna I'm gonna talk about and that you're gonna learn is I wanna give you a framework, a system. I I tell people this all the time. I tell coaches, entrepreneurs, business owners, when they call to consult with me, one of the questions that I ask them is, what is your system? What type of system or framework have you set in place? Most coaches, most businesses, they don't have a framework because they don't understand how frameworks are supposed to work. I want you to analyze your life, analyze your business. What framework do you have for getting leads? What framework do you have for providing support? What framework do you have for generating content? What framework do you have when plans change? What framework do you have when you're growing or when you're not growing? So you need to be able to have different frameworks in your life. Frameworks, a system, a framework lets you know what to do, what not to do, when to do it, it gives you detail, a bird's eye view. You need to have a bird's eye view on your business at all times, at all times. So there are two perspective that you need to have in your business as a coach. First, you need a macro perspective. This is when you can step back and you can look at things from afar, from a long distance. Right? Let me give, for example, if you're in a football stadium or basketball stadium, if you you can't see the entire court if you're on the court. You can't see the entire stadium if you're on the stadium. The only way for you to see what is around, who's around in the stadium, and what direction to go in, and what not to do is you need to get a bird's eye view of your business. And then you have what's called a micro view. This is where you get in the mix of things. And the same example is a basketball court, you go on the court and you deal with the people on a, you know, everyday basis. You talk to them, you ask them questions, you get feedback, and then you take that information and then you grow, and then you learn, and then you implement different things based off of the feedback that you've gotten. And finally, I want to give a new permission structure to build with with both faith and strategy. Strategy is important if you're going to scale anything. If you're going to be successful at anything, you need to have a strategy for every aspect of your business, every aspect. And a strategy is just saying, I need to set up some guardrails. A guardrail is just to help you navigate different volatile times in your business. Because as you know it, your business can be like a roller coaster, that's just how it is. Sometimes you're ascending, other times you're flatlining, where for a while things are flatlining, and then other times you are descending. So based on the season that you're in, you need to be able to know what is my business on right now, what phase am I in, what stage am I in, am I ascending, am I flat lining, or am I descending? Based on where you think you are, you can use a strategy for when you are ascending. So when you're ascending, you want to keep going up. What happened? What made you to ascend? What are you doing right that is causing you to ascend at that velocity? You have to see how fast you're ascending. Next, if you're flatlining, you gotta figure out why am I flatlining? What did I do? What did I change? Was it the message? Was it the branding? Was it the timing? Was it the marketing? And then when you start to decline, you got to go back again and wonder, I'm declining. What has happened? Is the market shifting? Do I need to reinvent myself again? Because sometimes the market just shift and you have to be able to adjust and shift with the market to come, you know, ascend again. And that is why you realize that some of the most successful brands, the reason why they are relevant is because they move with how the market is. If the market wants less, they figure out how give them less. If the market wants more, they figure out how give them or whatever the market moves, then you can be able to and then you get to a place where you actually determine the direction of the market. You determine if you want the market to go up, that's you've built a certain level of influence. Now that takes some time and it doesn't happen overnight.