People Buy From People They Trust

Now I wanna give you stats and trust and buying decisions. Stats on trust and buying decision. People buy from people they believe in, not people they believe. There's a difference when you believe in someone, when you just believe someone. When I believe in you, I can I know I can vouch for you? When I believe in you, I can say, no, no, I'm going behind that person because I believe in them. When they believe in you, they don't have to vouch for you. 81% of consumers say they must be able to trust a brand before they will buy from it. 81% of the people that want to buy from it, they need to trust you. And trust is most rapidly established through personal narrative and shared values rather than credentials or testimonials. So when people see that you have shared values with them in business, they are more likely to believe in you. You can put all the testimonies you want, you can put all the credentials you want, they're used to seeing testimonies, anybody can make fake testimonies, you can get AI to say things that don't even exist. But when you have shared value with people, they connect with that. High ticket coaching purchases, typically those above 3,000, are influenced by emotional and value based alignment in ninety four percent of reported cases with logical justifications used secondary to confirm a decision already made emotionally. So 94 of those cases, they want to connect emotionally, value based. They're looking for value. They're not looking for another speech. They're not looking for more credentials, but they're looking to you for your experience. Brands that lead with a founder's personal transformation stories generate three times more engagement and two times higher purchase intent compared to brands leading with service feature outcome promises. So your brand comes you come before the brand. Yes. I get that you are the brand, but people are coming to you because of you. There's something in you. They don't want to hear about your company right now. They don't want to hear about all the features, all the great features, all the things you can do for them. They don't want to hear about the transformation until they see you transform first, until they see that transformation in you. That is what they are connecting to. That is what they are looking for. That is what they're hoping to find. That's what they're hoping to find. But you got to be able to make sure. Coaches who define a niche report rooted in their personal transformation experience fill their practice six to 7% faster than generalist coaches with broad positioning. So if you want to fill your coaching business faster, you got to make sure you're able to share your experience, transformation experience. What what have you overcome? What have you been through? What scars can you show people? They want to see your scars. They don't want to hear about no nothing. Look, they don't care about the credentials. That's nice to have. You can have credentials and someone else have scars, and the person that have scars would get more clients than the person that have credentials. Don't hide your scars. Don't hide them. Mission driven small businesses that articulate a clear founder's origin story tied to their core offer report 41% higher client retention rate and 55% more referral leads base leads annually. So lead with the founder. This is your story. Share it. You're going to get you're not just doing it for the leads, but again, this business. So you need to generate leads in in order for you to make, you know, make some sales and then convert that into into clients. You need to be able to do that. So you wanna be able to not be afraid to share your story. The global coaching industry is valued at 20,000,000,000 as of 2022 and is projected to reach 34,000,000,000 by 2031. So the coaching industry, 34,000,000,000 by 2031. You got to get a piece of that. You got to get a huge chunk of that. But it all starts with you realizing that I got to share my story. 89% of coaches report struggling with consistent client acquisition and the top reported reason is an inability to clearly articulate what makes the approach distinct from other coaches in the same niche. Everybody's trying to copy everybody else. They're trying to be like everybody else. 89% of them don't even know what their message is, but I know that you know what their message is. You know what their message is. When you know what your message is, you're able to articulate things a lot clearer. You're able to to get things done so much more more faster. And you wanna you wanna be able to get clarity with that message. You wanna get clarity