Why ‘If You Build It, They Will Come’ Is Killing Your Coaching Business

And line number two is this, if God call me to it, the business will build itself. If you build it, that will come. That is one of the biggest lies that entrepreneurs and especially Christian coaches and business owners make. If you build the website, they're going to come. If you build the ministry, they're going to come. If you build the business, they're going to come. It doesn't work that way at all. If you build it, no, it doesn't work that way. And that is a dangerous, dangerous trap because you're building something, you have to let people know about it. You know, when I started building this platform, it took me some time to build it to get it to this point right now. Now there's still a lot of improvements, but it took me months, even though I was building a platform from scratch with AI, man, there were so many missing pieces that I had to plug this in, I had to plug that in, I had to get that going, I had to move that, I had to change, I had to do so much debugging, right? And I learned a lot through that. Waiting for divine intervention instead of building systems and showing up consistently, That is what people mess up. You're waiting for some type of heavy intervention when you need to build a system. I talk about systems a lot. Because when you build a system, a system can should be able to run without you. A system should outlive you. When you look at the governments of the world, especially ancient government, the reason they call them ancient is because they built a system that outlived whoever started it. And that is always your goal, to build a system that will outlive you, because you won't live forever. Now, a biblical example is of God given vision that requires human strategy. I talk about strategy a lot. What is your strategy for your business? What is your strategy for when things are going good? What is your strategy for when things are not going good? What is your strategy? What is your content strategy? What is your video strategy? What is your partnership strategy? What strategies do you have in place for your business right now? If I said let's talk strategy, where would you start? What would you do? What would you say? If you don't have that, now is the time for you to sharpen up with that. In the bible, Nehemiah went to the king, and the king gave him permission to rebuild the walls. Now, I've read through the entire book of Nehemiah, and it is a powerful, powerful book. You can learn so much about business from the book of Nehemiah. I think it's about seven chapters. From chapter one to chapter seven, I believe, you can learn so much about life, especially about business. Nehemiah had to get the right people. There were times he had a strategy for what happens when an attack comes. And it's said that Nehemiah had his had the workers. They were working with weapons in one hand, because at any given time that an attack came, they were ready to defend themselves. That was a strategy that Nehemiah had to implement, because there are people that wanted to destroy them, want that war to get rebuilt. So Nehemiah realized that I need to come up with a strategy, and guess what? God gave him that strategy. God dropped it in his heart, and he was able to implement it. So in case something went down, they were ready to fight to the death. He had a strategy. Joseph had a grain strategy. When the pharaoh had the dream that troubled him, Joseph said, hey, let's store for seven years, let's store the grains, let's keep them, so as people are coming in, you know, when when there's the famine, we're going to get visitors from all over the world. So let's take this next seven years and let's create grains, let's store store houses, so we have more than enough. And when we can create those store houses, we can charge a premium. People are going to pay premium during the drought. Joseph had a specific strategy, and that is the one thing that you got to learn is don't be generic about the strategies in your business. Don't wing it. And most people do this, they just kind of wing it. You don't want to wing it. You want to be very direct. You want to be very clear. You want to know exactly what you're going to do, when you're going to do it, and how you're going to execute it. And sometimes you miss it, but the point of it is you need to have a strategy. So once you have that now, then you can be able to move accordingly. Not just Most people do this, well, I just post and pray and I hope that somebody sees it. That is not a strategy. Well, maybe, you know, posting is not a strategy in itself. Posting is not a marketing in itself. So one of the things that I do, it saves me so much time, is having this platform, it allows me to custom create messages for you. To build things that is going to help you and your personal life, and your business, and your relationships, and and different aspects. So when I'm posting on social media, I'm very intentional about what I post on social media. I just don't follow trends for following trends' sake. I'm intentional, and you have to be intentional about how you want to be perceived by the masses. It's not about being perfect. So one of the things that I do is, I'm going to share a little bit more detail about my content strategy, but I go live every day. And what I've built on the platform now, because I go live every day, the moment that I finish this live, I have the system is going to give me clips, highlights from this, up to three minutes max. I don't have to do anything. Before I had to go and upload somewhere, use other tools, so now, when I finish my live, the system transcribe it for me, it put captions for me, put thumbnails for me, and it automatically just put it, then I have to go to the draft, and I can review the ones that I want to put out, and I can put that on on the Praluent platform, I can put that on YouTube, I can put that on other platforms, because it does that for me. So that is a strategy that I use. So instead of me manually going to all this different platform and uploading and uploading, I've already built a system on this platform that allows me to post to TikTok, allows me to post to LinkedIn and to YouTube, and then I'm going to add other platforms as well. And this saves me so much time. And the graphics, when I create the graphics, I'm able to just create the content for it, create the the the captions for it, and then make sure that I have the different sizes. So that is a strategy that I'm using to be able to help you. And sometimes, a lack of systems create chaos. If you don't have system in your business, it is going to create chaos. And sometimes people can see chaos from a business that have no systems as a sign from God to quit. When in reality, the reason why you want to quit is because you don't have a system in place. You're stressed out, you're frustrated, you're angry, you're worried, you don't know what to do next, because you don't have a system in place. A system is going to alleviate that for you, a system is going to organize that for you, a system is going to make sure as you're dealing with people, they know exactly what is expected of them. They're not guessing, they're not trying to figure it out, but they know exactly, I'm going to do this, this is what is expected of me. So that's where you have to be able to make sure that you're clear on having a system. Now, a practical action for this, for lie number two is this, you want to identify one area of your business running on prayer alone with zero strategy, and build a thirty day plan for it. In other words, if you just build something and just say, well, I'm just hopefully it works. It doesn't work that way. You have to be intentional about your marketing. Whatever you measure, that is what's what's going to grow. Whatever you measure, that is where your attention is going to be. So you need to set up a thirty day plan for your coaching business or your business. Set a thirty day plan. In the next thirty days, I'm going to post twice a week. In the next thirty days, I'm going to create two videos that I can repurpose. Right now on prelim, you can go on there, create a free account as a coach, and you can be able to create videos. You can go live just like I'm going live right now, and your content is going to be repurposed on the platform that you can be able to share later on. But you need to have a posting strategy. You can't just can't just wing it. You've winged it too much, and when you wing it too much, after a while, it doesn't it doesn't work anymore. People can see when you're winging things. Have you ever been around a person that put in so much effort in what they're doing? You can literally tell that they've put in a lot of effort in what they're doing. They're not just winging it, right? They're not just winging it, they know what they're doing, they've taken some time to do research, they've taken some time to learn, they've taken some time to study, and they've done their homework. And then you have those who, let me just wing it and see how things go. So again, come up with a thirty day plan, what you're going to do. Now let's go to line number three.