Your Testimony Closes More Deals Than Any Funnel

Your testimony can close more deals than any sales funnel that you can build. What most of you don't realize is that where you had been before is where your clients are, and that's the reason why they came to you. That's the reason why they're looking for your help. That's the reason why they hired you, and that's the reason why they're looking to be led by you. But often times we try to dilute our testimonies. We dilute it because we don't want to be offensive or seem offensive or pushy to other people about our experiences. And if you're a Christian, you don't want to share your deep spiritual experience that you had with the Lord. You don't want to share much about your prayer life. You don't want to share much about the revelations that God has given you. You don't want to share much about all those deep spiritual experiences that you've had in a secular world because you're saying nobody wants to hear that. You know, I'm not going to close those deals if I start talking about my spiritual encounters with the Lord, if I start sharing about my testimony, if I start sharing about the things that God set me free from, the things that I learned, if I start to share all those things, you know, nobody cares about that. And that is one of the biggest lie that you have to understand that you need to overcome as a Christian coach and as a Christian entrepreneur. Because you're often led to believe that people don't want to hear about your past experiences. They don't want to hear about your challenges. They don't want to hear about any of that. They don't want to hear about Jesus. They don't want to hear about the bible. They don't want hear about any of those things. Well, today, I want to prove them wrong. And it's not just to prove them wrong, but it's to give you the ammunition that you need to be bold about your testimony. Now when you look at the prefix of the word testimony, you have the word test. You have been tested, you have been tried, you've been through so much. And the thing about it is that you have been through certain things and you have not even shared a third of that with the world. And the crazy thing is the part that you're hiding the most is what your clients need to hear. Now I'm not saying you just dump everything on them. I'm not saying you just share every single secret thing you've dealt with with everyone that you meet. I'm not saying you go that route, but what I am saying is that you have to realize that the missing piece to closing that deal, the missing piece to generate more sales, the missing piece to get more leads, the missing piece to connect emotionally with your client is your story. And as you're going to realize today, your story matters more than you're given the credit, regardless of how small you think it is. Because you overcame what most people did not overcome. You stuck through what most people gave up long time ago. There are people today that are going through the same thing that you overcame and they have just thrown the towel, they've just given up and they're just existing. But you continue to push forward, you continue to lift your head up, but you continue to march forward and you don't let anything that you've been through stop you. You are a fighter, you are a warrior. The world needs to see that. The world needs to hear that. And most importantly, the world needs to feel that. I'm going to give you some stats as I share the message today to help you to understand the power of your testimony, the power of your disappointment, of your failures, of your abandonment, of your rejection, of your confusion. There is power in that, And you can convert that like nothing else. Because when you begin to share things you've been through, people can feel the energy from that. They can feel have you ever had someone, I know this happened to me before, someone that is sharing something but it's just from head knowledge. They have never experienced it before. For example, someone who's never been homeless before and they're telling you, you know, what it feels like to be homeless, how that, you know, slipping in their cars, but but they're just expressing what they've heard, but they've never been homeless before. They don't know what it's like. When you're homeless, you got to slip in your car for a while. You're restless, you're uncomfortable, you don't have much to eat, and you got to they don't understand that feeling. They don't know that because they've never experienced it firsthand, but you have. Maybe you've been through an abusive relationship. Maybe you were lied lied on. Maybe you were deceived, maybe you were abandoned, and you look at that part of your life like, I hate that part of it, I wish it never happened to me. Well, it happened, you got to face the reality. As harsh as that as that may sound, it happened and you got to own it and you got to be able to say, okay, it happened, I got to move on. Because what you're holding back and what you're hiding could be the thing that gives you the breakthrough in your business that you've all been looking for, that you've always been praying for. The thing that you are so embarrassed about, the thing that you're so afraid to share about is that one thing that someone else is struggling with right now, and just one word that come out of your mouth, it'll liberate them. It'll set them free. It'll encourage them. It'll motivate them. So you got to use wisdom. I want to read three stats to you so you understand the importance of your story. 77% of consumers say they buy from brands whose values align with their own, making authentic founder stories a direct revenue driver. So 77% of consumers, they will buy from you when your story aligns with their story, When your heartache aligns with their heartache. When your disappointments align with their disappointments. When your failures aligns with their failures and you overcame it, they will buy from you. That's what you got to understand, 77, that is a huge number of people. So if you're hiding your story, you don't know that the client that you're hiding from or the prospects that you're hiding from, they are waiting to hear about your journey. That is what unlocks it. Founders who share personal personal origin stories see up to 20% higher conversion rates on sales page compared to credential on the bios, and this from the Nielsen Consumer Trust Index from 2021. You get a high 20% high conversion when you share personal stories instead of just listing a bunch of credentials. People can see credentials. They can read credentials. They can tell that you're, you know, you have the degrees and you have the smarts, you have the book knowledge, but when you begin to share original stories that you've been through, people connect with that more than anything else. Maybe that is the one ingredient that you're missing is sharing your personal journey. 65% of entrepreneurs report that personal storytelling and their marketing was the single highest performing content type in their first year of business. So 65% of entrepreneurs and storytellers, they said when they share the story, that is the highest performing content on their platform. I have had an experience. I had a dream. You know, one of the ways that I get direction from God in business, in life, in every aspect is through dreams. I get warnings, I get messages, I get different things through dreams. So I had a dream one time and I shared this dream and when I was sharing the dream for me it was just another dream, I really didn't think much of it, right? And I put on my YouTube channel. So I put that one dream on my YouTube channel and that one video in a short time made me over $1,000. And it got over 200,000 views and I I didn't think that was that important. I thought, you know, I'm just sharing this dream that I had because God speaks to me through dreams more than any other medium, and more than through the word. Now I spend time in the word so I know when I get dreams that are Godly and dreams that are not. But when I share personally, it just it just went viral on my channel and I was like, wow, because I was sharing from a place, a storytelling perspective. So you need to be able to figure out a way, how do you tell your story in your business? Once you're able to become a storyteller, I'm telling you, you're going to see conversions skyrocket like you've never seen them before. Because you're watching this now and the reason why you're watching this now because there's something that made you connect with this particular topic. There's something that made you connect with what I'm saying to you right now and you think, you know what, he's right. I got to share my story more, people got to hear this, people need to hear this, but sometimes we get so afraid of sharing our stories because we're afraid, you know, they're going to judge me. You don't know that people have done worse than you. They have done way worse than you. And your story to them is like, oh, it's a breath of fresh air because they're like, if I tell them my story and they think this is is bad, So you got to be able to do that. You have to be able to do that. You cannot be afraid. You cannot be afraid to share your story.