Stop charging per session. Charge for transformation.

My weight has been consistent around the same because I made a decision that this is not a one time thing, but I gotta be consistent with it. So new coaches that lead with transformation, they see a 34% higher rate than those, who live with credentials. So stop leading with your credentials. People don't wanna hear all that. It's nice to put it in there, but they wanna they care about transformation more than credentials because it is your transformation that is going to help them overcome something. No.